Wellness Coaching Australia's Blog

Top Three Tips for Building a Successful Wellness Coaching Business

Posted on 24-7-2013 by Melanie White

If you've ever started a new business venture, you’re probably familiar with the rush of excitement and anticipation to get your great idea out there. You simply can’t WAIT to do this amazing thing that you've dreamed up, it’s such an amazing opportunity!


A business typically starts in one of two ways:
  • Your idea for a nifty product/service, which you then try to sell, OR, 
  • You identify a need in the market, then develop a product/service to meet the need.  
With your passion and huge investment of time and money, you would think that success is guaranteed! However, the statistics that are bandied about tell a different story: 
  1. 95% of new businesses fail in their first year of operation 
  2. Of the 5% who make it through the first year, 95% fail within their first five years.  
There are a variety of reasons behind business failures including fear of failure or success, problems with time management, delegation and/or monitoring.  

Yet the most important reasons are a lack of vision and planning. A vision says why you are in business – it is your business ethos.Planning helps you work out exactly: 
  1. what you’re selling 
  2. to whom 
  3. where you sell 
  4. how you sell 
  5. which systems and outside experts will help you run your business.
With all this in mind, how can a wellness coach start out on the right foot in business? 
These top three tips may help you define a clear vision of what you want, and some key concepts to start your business plan.

Tip #1: ASK
Discover your business vision - ask yourself why you want to do this.  
What is your greatest passion and what will it bring to your life? 
If you could describe your ideal working day, what would it look like?

Tip #2: ACTIVELY LISTEN
Here’s your chance to put your number one coaching skill into practice – ACTIVELY LISTEN – and you will discover a variety of ways to introduce wellness coaching into your new or existing business. 
Pay attention to the conversations with your potential or actual customers. 

What do they ask when they phone up to enquire about your services? What are they complaining about?  What do they need? What frustrates them? What clues can you pick up in their conversation? What are they struggling with? 

And then, most importantly, how does your proposed service solve their problems?
HINT: If you really understand your clients, you will already be able to answer most of these questions.

Tip #3: THINK OUTSIDE THE BOX
Is there another way to think of this? 
Brainstorming and mind mapping can help you discover different ways of packaging and delivering your services and products. Then, you can distil your brainstorm into a few realistic, fantastic ideas which you can go on to “reality-check”.

If you’re working on your own, you can expand your ideas and think about different options with the help of a friend, colleague or business coach.

Wellness Coaching Australia offers Business Mentoring services for graduate Wellness Coaches who want help to get started in business. Click here to enquire. 


About the Author - Melanie White

Melanie is a wellness coach with PT and associated qualifications. With over 15 years of experience in business management and leadership, Melanie brings a wealth of experience to the table. She loves helping people germinate new business ideas and grow them into successful, profitable ventures. 

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