Wellness Coaching Australia's Blog

Coach Profile: Miranda Wageman




People often ask how our busy coach graduates achieved success in their coaching business.

Here’s the business journey of Miranda Wageman, owner of Sum of One – Holistic Wellness Coaching for Fitness and Health.

About Miranda

My name is Miranda Wageman and I help people get out of pain and into life. 

I help people be strong, active and mobile, through gaining control of their lifestyle habits and carrying through with their goals. 

I used to be a graphic designer and I have a BA (Hons) in Chinese. These days, I am a Wellness Coach, fitness instructor and Pilates instructor. 

Getting Started in Business

In 2015, I was in the process of starting my own business and wasn't sure what to call myself or what direction to go into - I knew it had to be more than just being a PT or fitness instructor. 

I found WCA, and that was the missing link for me - it gave me an edge over other PTs, and a focus of where I wanted to go with my business. This helped me develop my business materials as well. 

Since then, I've been steadily chipping away at building my business and fine tuning my services.  
 
Initially I started my business just with exercise classes – my niche is seniors as well as Pilates (all age groups). 

I subsequently picked up a few private clients, and then a few coaching clients and secured a number of government grants in my first year. This was a great financial help as it gave me a consistent income and allowed me to set myself up with equipment. 

I engaged Melanie (from WCA) as a business coach for a number of sessions to help get clarity of what I wanted to do and how to go about it. 

My Niche

It was pretty clear from the start that my niche would be seniors. I love working with them as they are honest and are willing to work hard at improving themselves. 

When they decide to do something, they do it, and stick with it - and are willing to pay. 

They are also (sometimes brutally) honest in their feedback, which I see as a good tool to fine tune my services further. 


Having said that, I am getting more younger clients too which is interesting.

Start-up Challenges 

My initial challenges with my business were actually getting started - and believing I'm good enough to work as a coach. 

I had a lot of fears to begin with – all the usual things, like:

“what if I set up classes and no one turns up?”

“what if people don't pay?”

“what if they don't like me?”

Plus, I live in a small rural community, and competition is fierce. People don't always fight fair and it has at times been difficult to be the better person and distance myself from petty squabbling when unjust comments were publicly made. 
 
Running your own business and having to be fully dependent on yourself for the next pay cheque can feel daunting, lonely and isolating. 

How I Stay Focused

Whenever I feel flat or doubt myself, I make an action list to go through (sometimes marketing, sometimes reconnecting with people or posting information, doing research on different classes). 

This gets me out of the blues and reminds me that I must be effective, as my reputation is growing and my classes are well attended. 

I remind myself that people like coming to me, they like my style and they like my classes. 


The consistent feedback on my coaching style is that people see me as a trustworthy friend they can confide in. This is also reflected in how many people stay with me, both private and in class situations. 

Word of mouth seems to be my best friend. And always, always I make sure that I do my own workouts too and maintain my own health so I don't burn out or lose enthusiasm.

How my Business Has Grown

In the past 3 years, I've increased my classes, and also, my number of clients. 

I've been rigorous in cutting out anything that doesn't make enough money - it sounds awful, but I have to make a living out of this. 

I'm getting more enquiries, and I've recently been contracted by a large organisation to work specifically with seniors - initially running strength based programs, but they are interested in exploring my other skills (even extending to their staff) - and they are willing and able to pay. 

Typical Client Outcomes 

Because I still primarily work in the fitness industry, the main feedback I get is about increased strength, ability to continue doing ordinary things, increased energy and confidence, people enjoy my teaching and they come for the social aspect as much as the physical aspect. 

Private clients have a range of issues - post accident rehab, changing food habits. 

Typically, the clients I work with seem inspired to try more, and dare to take more risks. That is, they build self-confidence, self-efficacy and a belief in themselves that was not there before.

They realise there are different ways of looking at things, so if they are stuck, they see new options. 

I think that builds their confidence which of course affects all parts of your life. 

They seem to find their mojo again :) 
 

My 3 Biggest Lessons

The three biggest lessons I’d share with other coaches starting out are:

1. Keep going - one foot in front of the other.

2. Stay positive (you're worth it!!) and focus on all the people who think the sun shines out of your a**e :) There are usually more than you think.

3. Life is full of options and choices - if one thing doesn't work, try another. 

Final Thoughts

Thanks Miranda for providing the material for this profile. 

Having worked with Miranda in 2015/16, I wanted to finish with my perspective on how she is building a successful coaching business.

1. She brings her strengths into the development and growth of her business. 

Her persistence, resourcefulness, positive attitude and creativity have allowed her to come up with some awesome and authentic promotional strategies. 

2. She’s used bought her creativity and resourcefulness into her marketing

After Miranda identified her ideal client and elevator pitch, I noticed something switch inside her. She asked some talented people to help her develop a promotional video (you tube in the links below) and they agreed…but ended up being mostly too busy to help. So Miranda drew on her resourcefulness and created the video herself – her own music, videos and photos – and it works beautifully.

3. Miranda shares her authentic self with her clients

Miranda’s not someone who uses corporate, ‘them and us’ speak. Her authentic zest, enthusiasm and genuine compassion for people really shine through – and those things are her best marketing tools. 

4. She knows that meeting people every week is an essential part of marketing

Early on, Miranda went out and met new people each week using a structured plan. They were potential clients, potential JV’s, other practitioners, hospital staff, you name it she was there. 

When we chatted for this profile recently, it was interesting to map where her current client base came from.

There were those handful of people - clients and professional relationships - who were what I call “your Tupperware ladies”. That is, they’re very well networked, have fingers in lots of pies, and consistently tell EVERYBODY how great Miranda is.

Once you get that sort of momentum, word of mouth referral carries you through. 

To learn more about Miranda or connect with her on social media, visit:

Coaches: Should You Call Yourself An Expert?


If you’ve been learning about marketing from any of the gurus out there, you've probably been told you should be positioning yourself as an expert.

But as a coach, you know that you are supposed to be the OPPOSITE of an expert. It’s the CLIENT who is the expert in their own lives.

What’s more, this talk of expertise can feel a bit uncomfortable. 

You might be feeling like a fraud...like you don't yet have the years of experience to be an expert.

So, what do you do? 

How do you position yourself in a crowded market full of experts, in a way that has integrity and credibility?

Actually, the answer is pretty simple.

What is "Expertise" All About?

If you think about it, being seen as an expert is really just about portraying your experience, skill and professionalism - so you can build TRUST.

A client who trusts you is more likely to buy from you.

The problem with positioning yourself an 'expert' is that: 

  1. it usually implies years of experience in a specific field...and as a new coach, you may lack this experience, or may not have specific health-related knowledge.
  2. the word expert diminishes self-responsibility in the client.
Both these things can feel mighty uncomfortable~!

The good news is, there ARE ways to generate trust and curiosity in your clients with integrity and authenticity.

Experts vs Specialists

So, you're not an 'expert'? Here are some ways to build trust in your audience in an authentic, comfortable way.

1. Be a Specialist

Calling yourself a specialist achieves exactly the same outcome as calling yourself an expert, but without the pressure or expectations.

Specialists are simply people who focus on a particular area.

As a Health and Wellness coach, your core speciality is behaviour change – helping people change habits in a way that fits with their lifestyle, drawing on their strengths, past experience, values and existing commitments.

And in all likelihood, if you have been on a particular journey yourself, then you have hands-on, real-life experience in the area that your client is struggling with.

Using the word “specialist” has some benefits:

  • You can let go of needing years of experience

  • It helps you to focus on a niche (demographic or problem area)

  • It helps you get specific in your marketing language

  • Specialists generally attract higher fees

  • It removes the pressure of being an ‘expert’

  • It creates clearer expectations in your client 

Let’s face it, the reason people seek a coach is that for a period in their life, they need help to overcome an obstacle and change their behaviour.

That is what you specialist in - that obstacle.

2. Share Your Journey

This one takes a bit more courage, but it is a very authentic way of building trust and communicating thorough experience.

If you have been on a journey yourself - to lose weight, to overcome a massive obstacle, to thrive after burnout, to bloom with self-confidence, to get organised....then you are automatically talking about the end point that your clients want to achieve.

You've been there.

You've done it, successfully, with a few trip ups along the way.

That makes you credible, believable and trustworthy.

Sharing your story and your process of getting the outcome is attractive and will attract clients who were once like you.

3. Show, Don't Tell - Be An Awesome Coach

This sounds left field...but bear with me.

Being an awesome coach means people will share their success with others - particularly, they will tell people how much they enjoyed working with you.

Word of mouth is the most powerful way to build a good reputation.

And when you're not coaching a client, you are STILL having conversations with people in your daily life and on social media.

If you contribute thought-provoking comments or questions - or if you reach out to help people who are struggling - you are demonstrating your skill and experience, compassion, empathy and ability to listen - without having to use the word expert. 

Experts AND Specialists

Some coaches DO have expertise in an area, so it IS possible to be both an expert AND a coach.

For example, you are a personal trainer or nutritionists and you also offer coaching.

You're someone who helps people ACTUALLY MAKE THE CHANGES they need in their exercise, eating etc. while helping them to build motivation and confidence in the process.

In this situation, there are some challenges and understanding gaps for your clients:

  • they might think coaching is something you normally do
  • they are confused when they're used to you telling them what to do 
  • they may not understand the value of coaching.

And with all that going on, you may be unclear on how to integrate coaching, or how to transition to a coaching-only business. 

Clear positioning, education and communication are essential to help you transition seamlessly into a coaching-inclusive or coaching-only business.

How To Introduce Coaching Into Your Existing Business 

A lot of new coaches ask how to distinguish coaching from their existing service, or how to make the transition.

So I've decided to run a Business Training Intensive on this very topic.

It's for coaches who have an existing business and want to transition into a coaching-inclusive or coaching-based business, and it's called:

How to Package and Introduce Coaching Into Your Health Based Business

This training will be delivered via live Webinar on  Wednesday 9 August, 2017. 

Click here for more information.

In Summary

Ok, let's wrap this up into a neat package.

Firstly, you can communicate skill, professionalism and value without using the word expert. 

You can present yourself as specialist, build a business around people going through your own journey, or build your reputation with 'demonstration.' 

Secondly, you CAN be an expert AND a coach.

To do this effectively, you need to be able to communicate what coaching is, how it differs from your service, and explain the value of coaching as a stand-alone service.

I'd love to know your best strategies for positioning coaching. 

What's worked for you? Post in the comments below and let us know.

How to Get 30 Clients in 60 Days


This blog post explores the strategy behind getting new clients, and how you need to position yourself to get 30 new clients in 60 days.

Starting a business is exhilarating

It’s such a thrill to start a new business.

But after you’ve worked out the nuts and bolts of what you will do, there comes the daunting proposition of finding clients.

You have all this great stuff to share and lives to change – where are they?

This post explores the 3-step formula to getting new clients and if you get this right, you could gain as many as 30 new clients in 60 days.

Build it and They Will (Not Necessarily) Come

This might be true for baseball fields, but it’s generally not true for businesses – unless you get a massive public boost that puts you into the spotlight and starts a viral trend.

If you have built an amazing program and are wondering how to attract clients….then at least one of these three things is probably happening:

  1. You aren’t doing any or enough promotion
  2. You haven’t hit the hot button
  3. Your promotional methods are a turn-off

These 3 steps make up the magic formula that will help you get new clients regularly and endlessly.

Let’s look at them individually.

3 Steps to Get 30 Clients in 60 Days

Plan and Do Enough Promotion

Of all the tasks you need to do in business, marketing and advertising should take up 10 – 30% of your time.

In other words, if you are working for 20 hours a week on your business, then 2 - 8 of those hours need to be spent engaging with people in order to get new clients.

If you are new to business, then your time spent promoting needs to be at the higher end of that range.

Marketing and advertising needs a structured, scheduled approach to gain new leads and convert sales, especially in the first 6 months of your business.

Hint: Writing blogs and posting on social media isn’t promotion. It’s hiding behind your computer.

If you want to get 30 new clients in 60 days, you need a clear strategy and plan to get it right and enough time spent on promotion.


Hitting the Hot Button

People buy for pleasure or to solve a problem.

Think about what you Google if you were feeling frumpy and unfit. It would be something like:

“how to get fit”

“best fitness exercises”

“how to improve fitness”

I doubt you’d be searching for “Health and Wellness Coach.”

In other words, the best way to attract new clients is to identify and hit their “hot button”

  • To articulate the immense challenge they’re facing and how that feels          
  • To articulate the most desirable outcome they want - more than anything.

This is probably the most important part of the ‘get new clients’ formula.

When it comes to sketching out a blog, ad, or workshop, you probably need to spend

  • 80% of your time getting the headline/title/name right, and
  • 20%of your time sketching out the content and flow.

You have roughly 6 seconds to attract attention and if your words aren’t engaging, nobody will read past the headline or title.

How to Attract Clients

You know all those things you hate - junk mail in your letterbox, promotional posts in your inbox, annoying popups on websites, those pushy BUY NOW ads or those salespeople that make you feel pressured into buying something?

They are all the things your potential clients hate too.

The easiest way to turn clients off is to try to sell a 12 week program on the first phone call.

Why?

It’s too much too soon.

The thing you need to do is lower the risk and commitment so the client feels like they can dip their toe in the water and try you out.

Give them a taste of how you work in a way that offers incredible value to them.

Example:

Let’s say you run a 12-week healthy eating program.

Cold leads (people that don’t know you) might be reluctant to commit so much time and money.

But if you ran a 2-hour healthy cooking demonstration for a fraction of the price, you’ll probably get a huge audience and give those people a chance to work with you.

Some of them will take up your bigger program.

Summing it Up

There is a 3-step formula that will get you 30 new clients in 60 days. And it is this:

1. Make a specific plan of action around a clearly-defined strategy. Spend enough time promoting it.

2. Clearly articulate what the client is going through (challenge) and how they will feel after working with you (deepest desires).

3. Offer a low-risk, attractive, bite-sized experience with you to invite interested people in the door. 

If you follow these steps, you'll be well on your way to attracting new clients and even getting 30 new clients in 60 days.

What are the most effective strategies you've used? 

Let us know in the comments below.



4 Signs You’re Blocked in Business and How To Get Unstuck


Being blocked is a big challenge for the solo business owner. It means you have obstacles that wear down your energy and stop you from getting things done. 

You're so busy scrambling to do a thousand little tasks at home and in your business, trying to remember a kajillion details, and feeling desperate to be productive and tick things off your list at the same time.

And in terms of your business, that means you're potentially stagnant, caught in a cul-de-sac.

Here’s a typical week for the blocked entrepreneur, showing you 4 signs you’re blocked in business.....and a simple exercise to help you get UNstuck.

The 4 Signs You're Blocked In Business

Sign #1 – the week starts great, but declines into treacle.


Working from home, you find that the weekend is relaxing time off. Monday is cheerful, Tuesday gets busy, Wednesday becomes hectic and then it’s suddenly Thursday afternoon and once again, you feel overwhelmed and like most of the week has gone, yet you’ve achieved nothing.

NOTHING!

(Although your washing and vacuuming are done.)

But you had a lot to accomplish at work, and now you’re somehow behind.

It’s like you started the week sprinting freely on the tarmac and now somehow, you’re wading through treacle.

Sign #2 – you’re a zombie

In your state of anguish, your become almost catatonic, unable to work effectively and productively, scrambling around at mindless, unimportant things in a vain attempt to get SOMETHING achieved.

But all you’ve really done is delete and answer some emails.

Sign #3 – you feel a bit ripped off

By the time 6pm rolls around, you turn off your computer PC for another day and lament the fact that it’s dinner next, then bed.

You feel ripped off because you haven’t had any fun, exercise, downtime or a decent break. It feels like you’re just working all the time for no tangible outcome.

Sign #4 – your sleep is suffering


You are in bed by 10pm but you know you will be waking up five hours later, mind racing, coming up with ideas and concepts, solving problems and maybe worrying about one or two things that you had trouble solving that day.

After lying awake doing this for four or five hours, you will eventually give up hope of a restful night and start work early….probably to repeat the pattern all over again the next day.

Are You Blocked?

If at least two of these signs resonate with you, then you’re on the way to being blocked.

What’s happening is this: you are getting bogged down in unimportant stuff, losing focus, and becoming anxious.

You are so wound up in this emotional stuff that you’ve lost touch with reality, simplicity and the tools you know will work to get you on track.

Know Yourself, Know Your Clients

It's no surprise that your clients struggle with this stuff, too. That's why they're coming to you in the first place!

They end up feeling this way too after their busy week of work, kids, friends and chores….who can cook a healthy meal or exercise on TOP of all that running around?

If you can help yourself get unstuck, then maybe you will be better positioned to help your clients.

Here are some questions you can use to coach yourself and get unstuck, so you can become energized and productive again.

All you need to do is set aside 30 minutes of quiet, uninterrupted time to work through these without pressure or distraction.

Create that time, schedule it in, and do this work. It WILL be worth it.

Simple Questions To Get Unstuck



  1. What, specifically, is overwhelming me?
  2. What’s different on the days that I’m feeling energized, powerful, calm and productive?
  3. What have I really, truly achieved this week? (make a list)
  4. What was my trigger for feeling overwhelmed, busy or anxious? (if you can’t work it out, start keeping a mood/feelings diary)
  5. What happened two steps before that trigger?
  6. What will I do next time I see that trigger or roadblock coming up?
  7. What is missing in my day, that causes me to choose to lie awake at night ruminating?
  8. What are the things I need to do during the day at work, to ensure I get a good night’s sleep?
  9. What is it about my environment or habits that I can change to help me put my mind at rest and allow me to feel calm?
  10. What are the rituals/time requirements I need to put in place, so I can plan and execute tasks more effectively and feel productive?
  11. When do I need to do those things?
  12. What are the specifically steps I need to do, and how do I create the space for that?
  13. How do I know when my week is at comfortable capacity (in terms of responsibilities/tasks) – what does it feel like?
  14. What is the absolute minimum I will be happy to achieve each day at work?
  15. What mental state do I need to create each day to set me up for success – and how do I create it?


What have you learned?

Hopefully by now, you have some inkling of what’s going on for you.

At some point in the week, your energy and enthusiasm seem to turn to dust. These questions aim to help you work out when, why, and what you can do about it.

Perhaps you are a bit like your client who is overenthusiastic and busting to get results NOW. They are so excited that they want to exercise 7 days per week, drink 3L of water per day and eat 21 perfect meals with absolutely no alcohol. 

Check in with yourself and see what's driving you, and what's blocking you.

Your emotional states of enthusiasm and love of your business help to propel you forward.

Your logical reality is what will hold you on a steady, sustainable, productive and fulfilling course.

Both of these need to be nurtured. The trick for you is to work out the structures that will help you combine these two in absolute harmony.

Need help with managing your productivity and energy at work?

Contact me for a 15-minute chat and let’s see if I can help.

Tips to Dive Deep Into Creative Visioning


When you start a business, it’s important to understand what you’re aiming at…. And how that fits into the context of your own lifestyle. The same applies to your clients!

Sometimes it can be hard to build a vision….and there are some creative questions you can ask to get there.

Getting Clear on What You Want


Having a clear picture of where you’re heading (vision) allows you to work out the mid-term and immediate steps (goals) you need to do to get there. Those important planning steps are the things that guide you to action and actually make it HAPPEN!

Think of it like this – you’ve decided to go on a holiday and the thought excites you.

The first thing you do is visualise your destination and what it looks like.

Maybe you’re imagining yourself on a beach, on a tropical island, sipping cocktails. You’re looking amazing and tanned, and your partner is with you. You can feel a warm breeze and hear soft background music, both of which are lulling you into a relaxed, peaceful state. Just thinking about this, and feeling it, gives you a burst of happiness and sense of calm.

When you create a vision like this and get emotionally attached to it, it seems almost real. You feel the feelings of the environment and get a sense of how wonderful this holiday could be.

Then your logical brain kicks in to make it happen. You start thinking….

“I’ll need at least three weeks there to really soak up the sun, fully relax and unwind, and spend enough time looking around.”

“I’d better check with work to see when I can take time off.”

“Once I know that, I can check out some destinations that are going to be great at that time of year.”

“I’ll need to organise someone to look after the dog while we’re away.”

“OH! And hubby will need to get time off work, too. I’d better speak to him tonight.”

“We’d better start putting some money aside each week into a separate savings account so we can really have a good time and enjoy ourselves while we’re away.”

“And, there’s probably just enough time to get into an exercise routine so I look fabulous in my summer clothes….and “get fit enough to get involved in some water sports while we’re away.

This is pretty much how the vision leads into goal-setting.

Once you have a clear picture of where you want to go, you are able to identify the milestones you need to reach along the way, and some regular habits you need to get into to make it happen.

But…..what if you’re stuck working out where you want to go?

Here are 6 tips to help you get the creative juices flowing and craft an exciting, inspiring vision in 15 minutes:

  1. Think about some big picture goals (outcomes) you'd like to achieve in your life or business. Then flesh them out more specifically and ask yourself what excites you about them.
  2. Revisit your personal strengths survey and work out your top 5 strengths. How have you used them in the past? Then check in - how did you feel when you used them? Then ask, how could you see yourself using these in future, in an inspiring way?
  3. Writing a story about yourself – starting with a brief account of your life to date, followed by a continuation into how your business might start to evolve.
  4. Cut out magazine pictures of things you’d like to have or be doing in the future, that you’re not currently doing e.g. travel, house, having children, getting married, taking up a sport....? What is it about those things that you’re looking forward to?
  5. Think of someone that you look up to, and that you consider to be a role model because of the things they’ve achieved in life. What is it you admire? What have they achieved?
  6. Write down how you would like to spend your time on a day-to-day basis. What is it that you like about these things? How would you feel if you were able to do more of them…what might that lead to?

At the end of the day, visioning is a really important part of creating a successful business and a fulfilled life.

Getting the clarity you need up front makes success and happiness inevitable.

What helped you to create an inspiring vision? Let me know in the comments below.

When It's Time to Speak Out!



Coaching is a wonderful way of relating, one on one with clients, and it can also be a great method of facilitating small groups who are working towards change together. But now and again, we need to take the stage and speak to a larger group of people, although it’s pretty hard to coach more than 12 at a time!

However, we can still follow the same principles which I will cover shortly.  But first, why would be put ourselves out there and do what many people would consider to be one of the most scary things imaginable...PUBLIC SPEAKING!?

Well public speaking literally gets us out there!

So:
  • If you want to let people know what you do;
  • If you want to attract new clients;
  • If you want to share your passion for living a better life;
  • If you want people to think about what they want and not keep looking for someone to give them the answers.

Get Out There and TALK!

If you follow the next set of guidelines, it will make the process a lot easier.

  1. Plan your talk.
    What five things do you want them to take away? Or, what journey do you want to take them on? I prefer the second approach as we can then structure our talk around the coaching model.

  2. Write the flow in key points from start to end. 
    Concise clear language of how one point will flow into the next

  3. Keep your slides brief and clear.  
    Let them be prompts for you to talk about an area you are familiar with and passionate about.

  4. Engage the audience – get them involved, sharing with the group or each other.  
    Make them think and you will open up their brains to new possibilities

  5. Leave them wanting more. 
    Don't give up everything.  Tease your group with what else they can learn (from you).

  6. Lighten up - use humour but don’t try too hard.
    Laughter relaxes you and relaxes them.

  7. End on an action.  
    What do they do next?  You don’t need to sell your services as the only option, but you can certainly offer support. 

  8. Practice.  
    In front of the mirror, in the car, to the dogs, with slides and notes, without notes. The more familiar you are with the content the more relaxed you will be. 

  9. Smile a lot, and never apologise... For anything!

  10. Make sure your materials are professional and clear to read. 
    Give them handouts with questions, not the whole talk.

If you would prefer to use a ready to go talk, we have a single seminar or series of four available. Called Journey to Change, it takes the group through a process of change to improve health and wellness. This can save you time and recorded slides can help you prepare. For more information click here.  

Getting Your Blog Noticed




There are a few ‘internal' and 'external' ways to share blogs without feeling icky. There are forums you can tap into, like FB groups and discussion forums, but there are also many other ways to get your blog noticed and shared. 
Here are 10 broad ideas to share your blog! 

  1. If your ideal client includes entrepreneurs or business people, you can join one of the many FB business groups and share there. 
  2. Reach out to allied, non-competing businesses and ask if they are looking for joint venture partners who might welcome regular guest blogging or collaborative marketing (you need a formal arrangement for this). 
  3. Reach out to non-competing businesses for guest blogging, or who might be interested in linking to your blog. 
  4. There are online forums that allow you to share blogs, like https://www.quora.com 
  5. If your ideal client includes professionals, you can share your blog on Linked In. 
  6. Put a link to your latest blog into your newsletter and ask people to comment on it, and share it with anyone that might benefit from reading it. 
  7. Make sure your FB business page or group has a SIGN UP button that links to newsletter subscription, where you regularly share your blog. 
  8. About once per month, post an invitation on FB to SIGN UP to your newsletter (where you will share links to your blog).
  9. When you write a blog and share it on FB, make sure you ask a question in the post that invites people to comment on the post, so the blog link gets shared more. 
  10. Write something controversial - then you will stand out, attract YOUR tribe, and get shared much more than a 'safe' post.

What’s been the most successful blog-sharing tactic you’ve used?

3 Reasons to Blog (and 3 Reasons Not To)




If you’re new in business, you might have the feeling that everyone seems to be blogging. You’ve seen these a bunch of people promoting ‘master blogging’ and ‘how to blog’ courses – should you jump in and spend the money? Should you join the fray and get yourself out into the blogging world?

Consider this carefully before you jump in. There are 3 very good reasons to blog, but also, 3 show-stopping reasons why you shouldn’t bother.

3 Reasons to Blog


Reason 1 – Huge Potential Exposure
Notice that I said ‘potential’. In a face to face environment, your viriality is largely as good as your word-of-mouth referrals, boosted by any advertising you do. 

But in the online environment, for example, a social media platform, you have the potential to reach hundreds of thousands of people…..if you have relevant, interesting content and some idea of how to market yourself.  

Reason 2 – Emotional Connection
In the blogging world, if you can open up and be authentic, a little bit vulnerable, and honest, people will read your words and connect emotionally. They’ll be engaged with what you talk about if you talk from the heart, and you’ll start building a devoted tribe. 

Reason 3 – Profile Building
You become known for your values and the things you stand up for. 
Communicating those strong, congruous messages in your LinkedIn, Facebook, Instagram, blog and website can help you build a recognisable profile in your industry. 

How? Use certain platforms and tactics to rapidly build testimonials, endorsements, referrals and recommendations for your work. These endorsements are known as ‘social proof’ which helps you gain credibility and trust – essential for building a tribe, or selling. 

Reasons Not to Blog

Reason 1 – You’re Inconsistent 
Let’s say you’re not really into the online gig, or you’re busy, or don’t have a clear plan (marketing plan, editorial calendar). If you don’t post blogs regularly, you won’t build profile and you won’t be seen.  
People will see that you’re ‘hit and miss’ and that impression might imply that you’re the same way in your work.
Not a good look. With blogging, you’re either in, or you’re out.

Reason 2 – You’re Too Vanilla
If your blogs offer the same information and perspective as every other blogger on the same topic, you simply won’t stand out. You’ll be vanilla – and you’ll potentially be seen as another ‘me too’ blog that offers no unique point of difference and blends in with the masses.
However, have an opinion and stand up for it, and the world will notice you.

Let’s look at two examples:

Example 1 - Dawns Blog
I met Dawn on the Learn to Blog (Secret) group when I first started learning about blogging. We were talking in the Facebook group about strong engagement tactics – and she created this post called “10 Facebook Pages You Need to Stop Sharing From”. 

This post went viral within a few days.  See Dawn’s post in the Learn to Blog group:

 
Now, here’s the link to the post. You’ll soon see exactly why it went viral – it’s very opinionated. > http://dawnsbrain.com/ten-facebook-pages-you-need-to-stop-sharing-from. Notice that the comments are pretty startling. Some people love this, and others are vehemently opposed, including some arguments and criticisms.

It might make you feel uncomfortable looking at the few ugly comments. But let’s face it – this girl:
  • got shared, massively, virally
  • put her personality and values out there, and in doing so, attracted her tribe
  • helped people clearly decide if they’re with her or against her
  • posted valuable content that got people thinking and talking.
I’m not suggesting you need to start World War III. But you get the point – stand for something, and your engaged tribe of like-minded fans will show up to hear you speak, and they’ll hang on every word. 

Example 2 – Amber Rogers – Go Kaleo
I stumbled across Amber’s FB page a few years ago. What stood out for me was her clear conviction for real food, real calories, real exercise and real bodies – and some heavy diatribe against all kinds of popular diets and fitness trends. Amber shares her own transformation and methods. Some of her values are authenticity, truth, openness and justice. A lot of people love her strength of conviction and her passion – and some people hate her. But that’s ok, she makes it easy for you to choose her or not. And the people that choose her are totally into her message. It’s what drew me in, too. 

You can learn a lot about engagement marketing, following a blog or Facebook page like this one.Here’s her page, showing a sample of what she posts > https://www.facebook.com/gokaleo. Notice the number of likes and shares on the top post. And also, notice how popular her page is. When I liked her page 3 years ago, she had about 5000 likes. At the time of writing this post, she has 72,836 likes. She built that following with consistent, daily posts, with a strong voice full of passion and conviction. That’s all it takes! The people who resonate with your messages will come on board. She’s good at using her FB page for promotion and marketing and has a clear strategy around those things.

Reason 3 – No Strategy
Random blogging with no marketing strategy behind it, is sure to fail. Each blog needs to have a goal and fit within a bigger marketing strategy. It needs to be on-message, and talk about the 3 – 5 topics that you will be known for.

No strategy + no plan + no purposeful action = no results, and no point.

Want to learn about blogging? Free Try Out Opportunity.

If you’re read this far and decided you want to try, and if you’re the type who likes doing research and online reading yourself, I would highly recommend the Learn to Blog guysI’ve done several parts of the Learn To Blog training, some free, some paid, and it’s been amazing. 

So, here are two free offers that might be useful for you, which introduce the Learn to Blog courses. Note – these are affiliate links. I promote these guys because I believe in what they do. This is simply your chance to try them out for free, and see if you like them.

If you want to learn about how to build a business around blogging, you can register for a free webinar where the Learn to Blog guys go through their exact formula. Webinars are held regularly.

If you’re on a shoestring budget and lack IT knowledge, you might want to take up a free blog setup offer. This means they’ll organise the site and plugins for you. You’ll still need to add content yourself or get someone to do it for you, but the basic setup is done correctly (that’s the important bit!)
https://ul130.isrefer.com/go/fbs/MelanieJWhite/



Why You Should – and Shouldn’t - Be on Facebook




Facebook is the platform you love or hate. It sucks your time, and it does frustrating things that really annoy you – like hide your posts, or sort your friends.

But as a business tool, Facebook is king. After all, there are 2 billion users on Facebook – that’s 20% of the world’s population.
So we’re going to post a series of articles about FB that will help you to understand it and work it like a boss to build your business.
Todays’ blog is about whether you should use FB at all, or not. 
What?
Well let’s start at the beginning. 

Where is Your Ideal Client?  If your ideal client is Prue, aged 25, who loves coconut oil and daily mantras, then you probably want to connect with her on Facebook. She’s there posting selfies (also on Instagram) and reading blogs about healthy eating.But if your ideal client is Max, 58, a builder who simply wants to get rid of his beer belly – you’re wasting your time trying to find him in Facebook. He’s either working, fishing or drinking beer.

Where Are You?
If you’re someone who gets onto social media every day and keeps touch with friends and the latest news, then it’s probably not too much of a stretch for you to get onto Facebook.

But if you are only rarely on social media, don’t understand the internet or hate sitting in front of a computer, then think twice.
The reason is this: marketing of any kind means you need to actively network and build relationships every day.

And while Facebook is a great opportunity, it only works if you’re prepared to put time in every day to comment on other posts, post your own ideas and articles, build trust, rapport, a profile and some solid relationships. Then, some those people who trust you will buy from you.
If this is not you, then you have two options – pay someone to build and maintain an online presence for you, using your words – or stick with the face-to-face networking.

The Third Option
Of course, there’s a third option – use a different social media platform that you like, that’s easier to use. An example is Instagram – it can be set up so that you take a photo with your phone, apply an enhancing filter, then press ‘send’ out to the masses. 
Instagram is a popular platform and there are whole businesses built on it.

Facebook 101
Here’s the basic ‘how-to’ set up if you want to use Facebook for social media. 
Use this checklist to help you get started.

1. Keep Your Personal Profile for Personal Posts - 
Facebook will spank you if you use a personal account for business. ‘Nuff said. 

2. Introduce Your Attractive Character
In our business start-up program, Passion to Profit, we explain what an Attractive Character is and how to use it. 
It’s basically the best of your personality elements that become your online avatar. 
Nobody likes being caught with their pants down, or contradicting their business message. So make sure your personal profile is clean and aligned with your Attractive Character.

3. Get Involved in Facebook Groups
Now, it’s time to find your tribe – the people who are aligned with your values and who will eventually buy your services once they get to know you. 
Those people are in many Facebook groups, pouring their hearts out and sharing their wins and challenges. 
This is where you go to network, be seen, build rapport and trust, and engage with people. This is where you find your ideal clients.
Join up to 10 groups and watch what happens in these groups each day/week, for a few months. Ask questions and post things that you like doing, and measure the response. 

Leave any groups that don’t resonate, or where people don’t interact with you. Stick with a handful of groups where your ideal client is, and where you feel bonded. 

4. Facebook Groups vs Pages
There are merits in having a Facebook page. But there are also downsides. Let’s compare business pages with groups so you can see just a few of the key differences.

Facebook Business Page  Facebook Group 
Can use ‘sign up’ button at top of page to prompt newsletter subscribers Need to regularly post links with text in the group itself to prompt newsletter subscribers
Is only seen by people who like page and their friends, depending on their FB settings Is promoted for free by FB in the right sidebar (as Suggested Groups)
You promote by paid promotion (FB Ads) or by asking people to share, or having great content that people want to share Is promoted for free by FB in the right sidebar (as Suggested Groups)
Generally, where people go to get information or read articles Generally, where people go to have conversations about their challenges, wins and areas of specific interest

The pictures below illustrate this.

When you’re in a group, other similar Suggested Groups appear in the right sidebar – promoted to you by FB. Paid (sponsored) ads are shown below that. 


 
And you can see that while people like or share Business Page content (left), the Groups have a much more personal and interactive dialogue. Much more engagement (right).

Why You Should Be Flying “Three Mistakes High”




Whenever you’re learning something new, including running a new business and learning how to work with customers, you’re going to make a mistake.
 
At least one mistake.

And if you’re anything like me, you’re so excited in the beginning. You start with a swing set (your simple service), and you quickly turn it into a theme park, an uncontrollable juggernaut of ideas (a multi-faceted business).

Of course you know that you can only focus effectively on one thing at a time. Any more than that is spreading yourself too thin, and that can affect the quality of your work.

But you’re excited!  Even so, the last thing you want to do is make a costly mistake in your business, like letting down a customer, or having an epic public crash.

So how do you avoid this?
My husband inadvertently gave me the answer.

He is an avid remote control aircraft fanatic. He is constantly in his man-cave, building scale model planes and helicopters, testing out new wing designs and adding and removing parts for looks, speed and performance. 

One day, while testing out his latest model jet at a local airfield, his plane came down hard and shattered into smithereens. Tiny pieces of foam lay all over the grass.

His friend came over and said, “Ah, you were only flying one mistake high – too close to the ground. You should have been at least three mistakes high”.

In other words, when you’re testing out a new concept, service or product, it’s important to:
  • Keep it simple enough to control easily 
  • Tread carefully, anticipating worst-case disasters 
  • Allow enough space and time to manage any mistakes. 
Fly your craft high enough to test it safely, do short flights, and temper your bravado. It could save you some costly reputation or financial business mistakes. 


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