Wellness Coaching Australia's Blog

First Graduate of Diploma of Health and Wellness Coaching Announced


We are delighted to announce the first graduate of our Diploma of Health and Wellness Coaching as Rachael Heslop! 

Rachael’s background is in corporate and volunteering where she worked regionally in NSW in London and in Sydney.  
She completed the Professional Certificate in 2020 and went on to study for the Diploma. Rachael plans to use the skills and knowledge in a workplace environment and to continue her with a degree in Psychology  which she has already begun. 

Rachael kindly gave us her experience of the training: 

"The Wellness Coaching Australia Diploma provides exceptional insight into human behaviour (and is meticulously backed by science). I now have skills to support clients through behavioural change successfully and confidently, as well as set up a business (including marketing), run a business, or work as part of an organisation as a coach. The quality of the content is world class and I am proud to now say I am a WCA Diploma graduate, knowing that Fiona and the team have set me up for success. A special mention to Melanie White for her unwavering support as course concierge. 
WCA has been so supportive along the journey and I am proud to have been a part of this."


My First Six Months in Business with Sarah Rusbatch


Sarah Rusbatch is a qualified Health and Wellness Coach who trained with Wellness Coaching Australia through 2020. Sarah finished her course with the Passion to Profit business program. This article is about Sarah’s first six months in business and how she has built a global following and a viable business as a Health and Wellness Coach.

This article is an excerpt from two podcast interviews: one about why she was starting this business (Oct ’20), and one about how her business is going gangbusters! (Feb ‘21). 
It has been edited for length and clarity.

A Career Change
Before training as a Health and Wellness Coach, Sarah Rusbatch had worked for over 20 years working as a Recruitment Advisor, Executive Legal Recruiter and Career Coach at a global level.

But Sarah also had a growing concern about her alcohol intake and she had the personal experience of seeking help and taking steps to develop a better relationship with alcohol and ultimately, herself. With the right support over an 18-month period, Sarah stopped drinking altogether and as a result, found more meaning and purpose in life and a great sense of enrichment.

Training as a Health and Wellness Coach with Wellness Coaching Australia was a natural progression that helped her to turn her own experience with alcohol into a purposeful business so that she could help others do the same.

Here’s how the fist six months in business have panned out, after graduating with a Professional Certificate in Health and Wellness Coaching in December 2020.
 
Getting Started and Choosing a Niche
MW: Was there anything else that was difficult or that you were afraid of in the beginning? And how did you overcome that?

SR: I didn't have an understanding how to launch a coaching business. How was I going to work out what to charge? How was I going to build a program? How was I going to structure it? Because it's all very well having the qualification. But then what do you do after that? 

What Passion to Profit did really well was just gently guiding me step-by-step through what's needed, finishing with everything you need to know from a systems perspective; also just really practical things like sending out coaching agreements and all of the legalities, plus who is the niche, where are you going to market to your niche, and how are you going to build your program? I was really scared of all that just because I didn't know it but by the end of the program I felt really confident. 

MW: What helped you get ready to build your business and launch? 

SR: It was choosing a niche, and part of that was knowing that it's natural to be scared to niche down but that that's the only way to get success.  

I'm forever grateful for what the course has taught me in terms of just being able to back myself and know that what I was doing was the right thing to do. Because when you've got the qualification, there are so many avenues that you can go down and as a new coach you don't feel like you want to say “no” to anyone. 

I felt like I wanted to set up a business that could cater for every single person that came across to me so that I was never turning anyone down, but of course when you go through Passion to Profit you realize - how are you going to market to anybody if you look like you're covering every single thing?

What you helped me to do was really get to know who the ideal client was. I wanted to work with what their challenges were, what they were looking for and how I could help them.

Working with a niche just brings me so much more joy, because I feel like I'm an expert in my area. What I realize now is that without a clear niche, I could never have been an expert in terms of really understanding my area and be able to offer a great service in that area.

MW: That's a good point. So, by being general you don't get the chance to become a specialist and it affects your confidence in being able to being able to put yourself out there and see how you can tangibly help people. 

SR: Yeah, I found when I've been dealing with the same issues within my niche, I've learned so much from that and that's what made me a better coach in a very short space of time. I have been able to take that forward with the next clients that I work with. 

Creating Energy and Momentum in The First Three Months
MW: Okay, and so when you did finish and you graduated you got your Professional Certificate in Health and Wellness Coaching including Passion to Profit, was there any challenge that you had then or was it easy for you to go out and get into the market?

SR: I knew exactly what I was doing by that point. I was really clear, and I just ran a challenge, and I sold my program off the back of the challenge and filled all my spots.

MW: You make it sound so easy. “I just did a challenge and launched a program off the back sold all of my spots!” 
Let’s backtrack a little. Walk us through it.

You started by creating a free Facebook group in around October 2020, and quickly grew it with a sobriety challenge in January 2021, where you went all out and showed up daily to support your audience. 
What was the experience like?

SR: It was exciting, a little bit overwhelming and I felt a little bit lost at first. But I know the direction to go now because there are so many opportunities coming up, and I feel very proud and very excited with how well it's going in such a short space of time. 

I guess it's useful here to explain that I'm working in is women who want to stop drinking and discover more about themselves and find more fulfillment and purpose and passion in their lives, and I realized that I was starting the challenge at a good time of year because it was January. 

Everyone had just had a very boozy Christmas, feeling a bit rubbish, the start of the new year setting intentions, so I ran a challenge, and I knew that I was going to do this. 

At first, I thought I was going to do a five-day challenge, but then I thought, “well most people do dry January. I'm going to run a 21-day challenge in January to support people who want to take a break from alcohol.” 

I was overwhelmed with the number of women that joined that challenge, which boosted my confidence in knowing that I had so much to offer.

Every day I did a live video. Now, I would not recommend this because this is 21 days at 5pm Perth time every day. 

The intention was every day for five minutes most days. But it ended up being about 40 minutes each day! 

Even so, that made me realize how much I had to say on the matter and how much people were really enjoying and learning about the support and the tips and in the market, not many people were out there talking about these things. 

MW: How did you map out your strategy to really launch and grow so quickly? 

SR: I developed a clear strategy of how to sell my product to the audience, which evolved while I ran my pilot program as part of Passion to Profit.

I think you know from my last session in P2P that my program was not how I thought it was going to be. It was definitely a journey of me learning who I wanted to work with and really getting to identify what their pain point was and what their issue was, that I would be able to support them with. 

So my strategy was to build the group, run a free challenge that was important to a lot of people at the time, and then I built a waitlist during that time for my program. 

That is, I started talking about my program while I was doing the challenge. I said, “I have an exciting program coming soon and it would be a natural step on from taking the alcohol free challenge.” 

People joined the waitlist and I sold all my waitlist spots in two days - amazing! - and then I opened it up to people that were not on the waitlist. Then I think was about a week before closing that I sold all of the spots that I wanted to sell.

(Note: Sarah’s first offer was three groups programs with six spots in each (18 clients), plus four individual programs.)

MW: I'm hearing that you started with a free thing that people could join - your challenge - and you were very present and engaged. 

SR: I had a lot to say every day not just doing a static post using a posting service. When you run a Facebook group, you are actually in the group interacting with them and spending a lot of time. That’s important to know.

MW: It sounds like it was worth the investment because then you also had this the enticement of a call to action, which was your waitlist for something coming soon, which created some intrigue and that got them interested and excited about being part of that next thing to continue past the 21 days. 

SR: Exactly. Exactly. Yeah, and that just seemed to just work really well.

Lessons Learned
MW: Sarah, did anything come up in the challenge that you think would be generally relevant for other niches? Like what were some of the issues that might have been raised in the group?

SR: Well, the one thing I learned is that I gave far too much away for free, and I gave far too much. I think there's a fine line between how much information you're prepared to share and it's not even about it being free, but it's about you know, as I said 40 minutes a day for 21 days. That's an awful lot of information that I was giving away. And if I was doing it again, perhaps I wouldn't do it quite that way because not only is it exhausting but there's too much information. I could have kept some back a little bit. 

But overall, the most amazing thing is that we're seeing the connections that the people in the challenge had with each other and were creating that real sense of community. 

So many of them have continued to stay off alcohol since then and most of them tell me that that group on Facebook is their favourite group ever and that they absolutely love it because they're all forming connections with each other. It's not just about me and so I'm creating an actual community which is great. 

MW: Yes! I mean you have lived experience and are very credible you're showing up and creating those connections. The timing of you is perfect. And also, at the bigger picture level there is a bit of a movement toward being sober curious, right? It's the start of a new thing. And so, there's you've got lots of ways of getting traction. Plus. It seems you're very good at networking too and you have extended networks around the place.

SR: Yeah, so I had the foresight before I even ran the challenge. I knew that I would use the Facebook Community to create a group because I knew that in this sobriety world that that really works well, and it gives people a lot of support so I had to set that up about four months before. I didn't realize how useful that was going to end up being because not only to the ladies in the group but to me as well because and they knew me already, but even to get them to do the challenge they had come across to me and they knew me, and I dumped some live videos and I shared my story. 

SR: So I think and because I decided that was going to be my way of marketing. I've done that ahead of time which definitely accelerated how quickly I was able to get success one side qualified and was ready to launch. 

Becoming Visible, Engaging and Attractive
MW: I was going to ask you about three or four things that you did to become very visible and engaging and attractive? 

SR: One of them would be starting that group earlier on and getting it all set up and starting to build those slow burn connections over time as we discussed in Passion to Profit - when you're creating a Facebook group or don't sell for the first six months just build the community and just build and get them to know you and each other, and that's what I did 
I've been very blessed that I've had the group has grown very quickly. There's 1700 women in it now (note: at publication date this is over 3000) all around the world. 

I have had no issues. There has not been a single problem. You know, women can sometimes pull other women down and I had just haven't had that at all. They have been the most supportive and amazing group of women. 

I do still monitor it and I do still have to get approval from me before posts will go live in the group. I don't feel quite ready to let it go free for all yet. But it 's definitely been a massive help for me having that group. 

MW: What are some other things that you've done to become visible?

SR: I sent an email to every radio station in Perth and told them what I was doing and so far. I've been on ABC Perth, I've been on 6PR, I'm going to be on 98.5 tomorrow and I also looked for all the health and sobriety podcasts out there and I just sent an email to all of them with my story and what I'm doing and starting to get some bookings.

It was literally just literally just writing emails to all the places that I could think of that might be interested to talk to me, right? 

MW: So obviously one of your marketing strategies is public speaking and that's whether it be in a Facebook group or on a guest podcast or a radio or a webinar. That's your jam. It's playing to your strengths and you enjoy that.

SR: Exactly yeah. 

MW: What about writing Sarah, is that something you enjoy?

SR: Absolutely, and I would love - my dream one day - is to write a book, but it's just finding the time. I've started a weekly Newsletter now for the ladies - some are in my group and some are not so the other people that have found out about it being through Instagram. So I have a page on there and then eventually I might start writing a Blog because I have lots of ideas but finding the time.

MW: And I guess you get to become known initially by getting on the radio and guest podcasting and being visible on Facebook – these things have been a foundation for you and Instagram as well. And then it may be that in future, you'll be doing less of that publicity stuff as you get better known and settle into some writing and blogging.

SR: Exactly exactly. 

Managing Time and Energy
MW: How are you managing your time and your energy and your clients with this big explosion in popularity?

SR: I am using a planner and I plan the night before I tried. This trick was just planning what I'm doing the next day because it's very easy to get distracted. If you even so much as look at Facebook, that's a half an hour gone so I'm very strict with when I let myself do that now so that I can get focused on what I need to do. I'm very strict with turning my phone off at night and being with the family.

I had to set boundaries because my kids are still young and they see me on my phone all the time because I'm always on Facebook and Instagram doing posts and responding and I've had to realize that I can't be like that in front of them. 

I've got a learning curve and I've got to create my bond with my daughter who said to me the other day, “mum why are you on your phone all the time?” 

That was a bit of a wake-up call because what I tried to explain to her I am actually working. It's the same mum who used to be in the office doing her work. My husband and I had a chat about it so now I do phone stuff in the office so that the kids don't get confused. It's just finding my boundaries and what works for our family and still keeping the momentum going to the business.

MW: Credit to you that you've got that awareness right at the beginning. 

SR: It's the context so taking your phone into the office and treating it formally like work really does make it work and probably makes it easier for you to not waste time on Facebook and not go down the rabbit hole. 

MW: Exactly. So you're a coach who's leading by example setting boundaries managing your environment.

SR: Yeah, being aware of the family. And I'm trying to just recognize when I'm getting full up and what I'm getting overwhelmed and when I need to take a break because that's everything. I talked to my ladies about that, and I've got to make sure that I'm doing that as well. 

It is recognizing when I need to go for a walk, when I need to go and take 10 minutes to read a book or have a bath or whatever it is. I'm making sure that I live by that example. 

MW: Fantastic Sarah. Have you got any last words of advice (which is very non coaching)? But any recommendations are opinions or even just advice for people who are scared of starting their coaching business and want to create the success that you've created so far.

SR: For me, it was a couple of things. It was developing my niche and knowing getting really clear on who that person was. So really, you know, we talked about the Avatar of who was that person and it was me five years ago and so in some ways it was easy for me because I spoke to me so loudly I was so grateful to you for encouraging me to run the pilot group. 

That was amazing, absolute gold because everything I've done with this program is based on doing the pilot group as part of, and in doing, Passion to Profit. 

I wouldn't have been able to go into selling this program confidently if I hadn't done that before so I would say to anybody out there if you're thinking about doing a good coaching pilot group is absolutely brilliant. 

Also, you have to go with what feels right to you because it does become all-consuming and it's exciting and so you have to be really passionate about where you want to help people.

For me, that's why I knew there were a couple of ideas that I was having but I was thinking “how does that make me feel if I'm working with people in that area all day, every day?” 

It was asking myself those questions around what lights me up and what makes me feel invigorated and where I want to spend my time that really helped me home in on that niche. 

I think that's so important because you are the business and then if you want to be doing this in 10 years time or even if you want to sell it even if you want to run a great business you have to love it. 

MW: I always think of Mick Jagger. After all these years he's still singing the same songs. He has to love those songs otherwise, he couldn't get out of bed and be a superstar every day. Imagine if he'd had enough of singing Satisfaction! 

Stretch Goals in Business



Goals are the challenging targets we set for ourselves and strive towards. They are the things we wish to achieve.
What fascinates me is the way we respond to the goals we set. 

Too easy and we get bored. Too hard and we give up. 

In other words, good goals are a little bit like the three bears and their porridge – not too hot, not too cold, but just right.
To make a distinction, stretch goals are a little bit different in two ways:
1. They are usually harder than normal goals, and
2. They involve novelty (creative thinking, or total overhaul).
Stretch goals are for the brave.
They help you challenge yourself to get better at what you do.
And they are a bit like highly concentrated dishwashing liquid - you only need one or two drops to get amazing results.
Some people call them ‘impossible goals’.
I like to think of them as hard, scary but believable goals.
And in business, just as in life, stretch goals are a wonderful tool to help you move through fear, challenges and self-doubt.

What Is A Stretch Goal?

According to Harvard Business Review, a stretch goal is a blend of extreme difficulty and extreme novelty.

Extreme difficulty means going beyond your current capability and performance.
This could mean going all out to lose 15kg, or holding a big marketing event to attract 100 people to your business, or just saving an extra $300 this month.

Extreme novelty means working differently, creatively, following new paths or approaches never tried before.
For you, this could mean trying a totally new exercise approach, or making a complete change in your business model.

Why Set A Stretch Goal?

You’re probably thinking that the whole stretch goal idea sounds a bit hard, a bit crazy and a bit scary. It sounds like a risk. 
And it is ALL those things.
BUT the results you get from a stretch goal are worth it:
courage 
determination 
agility 
the ability to manage risks, and
self-belief.
In summary, a stretch goal is a hard goal that really pushes you outside your comfort zone so you can truly discover what you’re capable of.
It requires you to be creative, resourceful and focused, to be courageous and determined, and well organised.
Top performers know that failure is part of the process so more than anything, stretch goals are an exercise in developing self-belief, acceptance and persistence by achieving bigger things than you thought were possible.

Choosing a Stretch Goal

When choosing an audacious stretch goal, it makes sense to select an area in which you have a good chance of succeeding, right?
Think about an area of your business that you find super challenging, but which is within your reach.
Maybe it’s the courage to speak at a networking group – if live conversation is generally a strength of yours already.
Maybe it’s submitting an article to an online magazine you’d love to be featured in, like Mamma Mia, or Thrive Global.
Maybe it’s running a free 5-day challenge to people in your audience and getting in touch with everyone you know to help you promote it.
Maybe it’s asking for help from a mentor to get some tech set up, or attending a course, so you can finally get your business going.

Alternatives to Stretch Goals

If you’re not quite in the right headspace or resource base for a stretch goal, you can choose something different.
Here are some ideas:
Choose a smaller goal that you KNOW you can win (confidence)
Choose a small-risk goal that might be a loss but that will teach you something (knowledge and growth) 
Create efficiencies in what you’re doing now (improve, enhance)
Create a buffer of time, money or other resources to help you overcome your current obstacles (build a buffer)

Smaller goals can still give you valuable belief-building wins and valuable lessons.
Recently, I challenged myself to do 30 minutes of exercise every day of the month. I managed to exercise every day, but it wasn’t always 30 minutes.
So, I won most days, and lost a few.
But I learned SO much in that process.
Committing to exercise no matter what forced me to be agile when situations changed, so I could still fit in some exercise. 
It made me schedule time each day to fit it in.
It made me think creatively to overcome my barriers to exercise: tiredness, rain, cold weather, a busy schedule.
Most of all, this challenge taught me to anticipate disruptions and plan for them so I could fit in some exercise every day, no matter what.
The result?
Yes, I ‘closed my rings’ on most days (still wearing the Apple watch).
But I also sharpened my agility, and I learned more about how I work and planning, how to get the best out of myself in any situation, how to persist, and I enjoyed more work life balance, a better mood, more focus and a sense of achievement. 
Stretch goals can be something that boost your business to the next level, by helping you muster the courage to propel yourself past, around and over the obstacles.

How Coaches Can Work in NDIS



With the rapid growth of the Health and Wellness Coaching industry in 2020, and a spotlight on mental health and wellbeing after lockdown, there has been a surge in interest in coaching within the National Disability Insurance Scheme (NDIS) as a viable work option.

At a recent Ask the Experts Session for members of Health Coaches Australia and New Zealand Association (HCANZA),  NDSP Plan Manager and WCA graduate Neil Cumming talked about how NDIS works and what the opportunities are for health and wellness coaches.

If you’re interested in working in the NDIS in 2021 as a Health and Wellness Coach or as a Psychosocial Recovery Coach, this article will give you some pointers on how to get started.
NDIS Structure

The government-run National Disability Insurance Agency (NDIA) delivers the National Disability Insurance Scheme (NDIS) to people with a disability. 
The goal of the scheme is to identify needs and provide support as early as possible, to help improve their outcomes later in life. 

Individuals qualify to receive a plan via an application and planning process which helps them to establish their NDIS plan and their goals which might include pursuing goals, becoming more independent, and/or being more active in the community and at work.

Support needs are based on the individual’s circumstances and disability, their specific needs and goals. The supports chosen for the plan must be both “reasonable” and “necessary” as defined by the NDIS.
Once a plan is established, the individual needs to work with their nominated plan manager (see below) to identify the supports they need and are eligible for, to monitor their budget and engage in reviews. 

NDIS plans and budget can be managed in one of three ways: 
1. NDIA-managed, 
2. Plan Managed, or 
3. Self-managed.

Coaching in the NDIS 


Do Coaches Need to be Registered Providers in the NDIS?
A starting point for working in NDIS is to consider registering as a provider.

Do coaches need to be register providers in the NDIS? The short answer is no, but there are differences in how you can work within the NDIS based on whether you register as a provider or not.

If you register as a provider, you have scope to work with clients whose plans are managed in any of the three ways noted above – so you have access to potentially more clients.

If you decide not to register, you will only be able to work with clients who are self-managed, or some who are plan-managed if the plan manager is a registered provider.

In January 2019, NDIS stated that over 250,000 Australians were receiving support under the NDIS, and this number has grown in 2020.

Areas a Coach Can Work in NDIS
Health and Wellness Coaches can work in Core Support, which includes assistance with daily life, transport and participating socially, economically and within the community.
They can also work in Capacity Building, which involves multiple areas including support coordination (organising the providers to support the individual), improved health and wellbeing, increased daily living and other areas.
As of July 2020, Psychosocial Recovery Coaches (aka Recovery Coaches) can provide support to people with a psychosocial disability. 

Psychosocial Recovery Coaching is a role that has been developed in consultation with people who have mental health issues, Mental Health Australia, and state and national governments. To work in this role, you need to have had either:
lived experience with mental health issues, or
Cert IV in Mental Health or Cert IV in Mental Health Peer support or similar, or
two years paid experience in supporting people with mental health challenges.

Psychosocial disability is a disability that can arise from a mental health issue, by improving their personal, social and emotional wellbeing while living with or recovering from a mental health condition. The individual defines ‘wellbeing’ in this case.

NDIS Coaching Pay Rates
Pay rates vary according to qualifications and role, and rates are by negotiation for all three categories of plan management.
At the time of writing, a Psychosocial Recovery Coach working in a Support Coordination role can earn $80.90 - $178.68 per hour depending on whether sessions are daytime, evening, weekends or public holidays.
A Health and Wellness Coach working in Improved Health and Wellbeing can earn upwards of $54.30 per hour, depending on whether they have additional qualifications that are recognised within the NDIS, and the level at which they are working.

Please visit the current NDIS pricing guide for more information.

What is it Like to Work with NDIS clients?
WCA Level 4 graduate Octavia Chabrier works in wellness empowerment within the NDIS. 
Octavia says “To be successful in a coaching role within the NDIS, the key is to build good rapport with Support Coordinators. I’m getting my name out there and am starting to get referrals. 
A Support Coordinator recently referred a client to me who wanted support but did not wish to work with a psychologist. The Support Coordinator described me as someone who could offer coaching, mindfulness and body work which represents a blend of my skills and qualifications. I love the fact that I can use the various tools in my toolbox to help people take simple, tangible steps toward their goals, according to each client’s unique needs.”

Summary
The NDIS offers an entry point for coaches to offer meaningful support to people in a variety of ways, and through a variety of entry points.
The first decision to make is whether to go through the provider registration process, and whether to consider further study in Cert IV Mental Health or related qualification.

As part of that, it is worth considering the type of work you might like to do and what you are qualified to do within the NDIS system, in terms of specific item numbers and pay rates.
From there, it is a matter of networking with various agencies in the system to become known, and to start working with clients.

This is a very abbreviated summary of a complex system.  

If you are interested in getting started as a coach within the NDIS and need support, we recommend reaching out to the NDIS for further information. 


References: 
NDIS, 2019. A quarter of a million Australians now benefitting from NDISNDIS website, accessed 25.11.2020.

NDIS website. Accessed 25.11.2020.

White, M. 2019. Working with the National Disability Insurance Scheme Framework. Wellness Coaching Australia website.

Boost Business Productivity with Effective Planning








If you’re like most coaches, you find that Monday rolls around and you are busy doing 1000 things to work on your business….along side the ‘other’ things in your life, perhaps another paying job, your kids, and chores.

As the week wears on, you feel scattered and spread thin, unsure of where to spend your energy.
It’s like you’re clutching at straws - doing Instagram here, email there, attending networking meetings and writing blogs. 
Then there’s all the free marketing training and e-books you’re downloading, and the overwhelming load of emails flooding your inbox.
The trouble is, none of it is getting you any traction.

That’s when you find yourself wondering:
How can I get clients to contact me?
How can I reach new people outside the people I know?
How can I make best use of my limited time?

This is where you start.

There are two steps to attracting clients:
1. Plan effectively, and 
2. Be truly productive.

Here’s how it works.

Planning Effectively

What happens when you plan and schedule effectively?
You know exactly how you need to spend your precious work time for most effect.
You have a set marketing schedule to attract a regular stream of clients.
You have set dates that you use to create compelling calls to action for potential new clients e.g., registrations close on X date, join now!
You know when you can schedule enough down time to relax.
You can work in your zone of genius and outsource the stuff you hate.
You can measure your progress by ticking off a master task and priority list

In a busy world, one of the biggest challenges is creating enough space to step back out of ‘doing’ mode, prioritise your work and plan effectively.

But when you do that, you take powerful steps forward and grow your business steadily, purposefully and professionally, attracting new clients and prospects as you go.
As a coach, you know that when you work with clients, it really helps them to zoom out and get perspective on their lives so they can distinguish real priorities from perceived priorities. 
It’s ALSO helpful in your own business.

What gets in the way of this?
Busyness, taking on too much, and lack of priorities.
Here’s how to plan effectively in business.

Using the Eisenhower Principle to Plan

In a 1954 speech, Former US President Dwight D. Eisenhower was onto a clever thing. He said:
“I have two kinds of problems: the urgent, and the important. 
The urgent are not important, and the important are never urgent”.
This statement became the Eisenhower principle, and it’s said to be how the former President organised his workload and priorities.
Time management is about spending your time efficiently and effectively. 
It’s about spending your time doing things that achieve outcomes and goals, rather than someone else’s.
The challenge for most people is that we tend to react to what’s urgent, and spend time firefighting and we spend to little time on what’s really important.

Here’s what the Eisenhow Principle looks like in a diagram.


Here’s an interpretation of what these squares mean.
1. Important + Urgent = Crisis mode. 
There is the unforeseen, and the last minute. 
Example: always rescheduling clients because you double book due to poor planning.

2. Not Important + Urgent = Busy. 
These are the fiddly tasks that are better of delegated, rescheduled or deleted – but you prioritize them ahead of tasks that earn you income or deliver service. 
Example: spending hours answering emails, checking Facebook, updating your website.

3. Important + Not Urgent = Productive. 
These are the tasks that achieve tangible outcomes and goals. You need time to do these creatively, properly and without rush. 
Example: Advertising, planning, connecting with past clients, following up with new leads.

4. Not Important + Not Urgent = Time Wasting. 
These are the menial or fun tasks you do first because it feels like you achieved something, or enjoyed your work. But these tasks block your success.
Example: Tidying your desk, designing next year’s workshop flyer, researching best diaries for 2019, calling a colleague to chat about the weekend.

Where are you currently spending most of YOUR business time?

Here’s an interesting 3-step exercise – next week: 
1. Record your working hours in half hour blocks. 
2. Classify every half hour as 1, 2, 3 or 4 according to the table above.
3. Tally up the time spent in each quadrant.
Ideally, you are spending 90% of your business-related time in the Important but Not Urgent quadrant, so you have time and space to do the important work of building your business in a calm, relaxed and creative way.

Planning Effectively – Next Steps

After you’ve worked out how you currently spend your working week, the next step is to work out:
What are the priority tasks each week? 
These are usually planning, marketing, client sessions and invoicing/paying bills.
Which tasks you can delegate, reschedule or delete?
These are usually administration, detail-focussed tasks, reading emails, social media, research and even blog writing!
After that, it’s a matter at looking at your available time, and scheduling in the priority tasks FIRST.

Be Truly Productive – Next Steps

Being productive doesn’t equate to being busy.
Productivity means that for a given amount of time, you are producing a result.
And the time required to complete any task is simply the time that you allocate for it.
To wrap it up, planning effectively is the #1 thing that facilitates productivity.
Next, you must create focus with effective time management. Here are 3 tips.

Identify Priority Tasks

When you know your priority tasks, you can create priority outcome goals, for example:
1 new Facebook ad posted this week
3 past clients contacted on Thursday
Joint venture proposal developed on Tuesday
One potential joint venture partner contacted on Friday

Use Time Management Techniques

Francesco Cirillo’s Pomodoro Technique is a great approach to help you work in a focused way to get tasks finished in a set time. 

Set Boundaries

There are all sorts of apps that can block internet access, track time, or restrict access on your calendar.
Then there is just the good old fashioned “turn off your phone” approach.

Wrapping It UP

All that said and done, what works best for you in terms of being focussed, productive and organised?
Let us know your tips in the comments below.

How to run a business in stressful times


 
Everyone responds differently to external pressures. The way you respond depends on your personality, your thought processes and your personal circumstances.
But at the core of things, stress starts in your mind. Your perception (thoughts) determines your resilience. Resilience simply means the resources and capacity you have to cope with the circumstances around you.  

When your resilience is low, it affects your ability to make decisions, to think clearly and to be fully present with your clients - all of which are obviously important in relationship-based businesses like coaching.

When you’re running a coaching business in stressful times, there are different approaches you can take to support your wellbeing and to feel at peace with your business decisions. 

Your best approach depends on how resilient or stressed you feel. Most people will fit into one of three categories.

Three Categories of Business Owner Resilience

Category 1 – these people are feeling resilient, seeing opportunities to be of service, and feeling ready, willing and able to reach out and help others. People in this category may have fewer external pressures, may be more extroverted, or could be people who have done a lot of their own coaching around beliefs and behaviours. In any case, they have the resilience to be able to cope with stressful times.

Category 2 – these people are feeling fearful or overwhelmed, seeing roadblocks, and feeling unable to cope with the responsibilities of both business and life. These people may have more challenging circumstances, may be more introverted, or are yet to master the skills of emotional balance. They are unlikely to have enough resilience to cope with stressful times.

Category 3 – these people want to help and are seeing opportunities but becoming easily overwhelmed. They may be managing internal and external pressures but are close to capacity. They may have some skills around emotional balance and some level of stability in life. This means they feel resilient at times and are able to cope yet can fall back into overwhelm. Their resilience is ‘inconsistent’.

These are generalisations but they may help you identify yourself for the purposes of making rational decisions about what to do with your business.

Let’s look at some approaches for each category.

Business Approaches for Stressful Times

If you’re in Category 1, seize the day! Despite stressful times, you are best positioned to continue running your business or even expanding it, so that you can help others.

You may offer services that help others to;
  • Get some respite (e.g. online retreat)
  • Cope better (e.g. plans and strategies)
  • Maintain positive habits (e.g. visions and goals, accountability groups)
  • Develop new habits or routines (e.g. challenges or programs)
  • Create more joy, fun, freedom (e.g. uplifting classes or events)
Remember that showing up for others in stressful times takes time, energy and effective planning.

You may tend to attract clients who have similar resilience to you but also be mindful of others who are struggling and may have less capacity to cope with higher energy activities or sharing of information in a group setting.

If you are in Category 2, your primary concern is your own wellbeing, stability and your loved ones. 

In stressful times, you probably have limited capacity to truly be of service to your clients.

You may like to define a period (e.g. 2 - 6 months) to focus on your own physical and mental wellbeing, during which time you:
Close your business temporarily (e,g, block your calendar)
Subcontract another coach to service your clients
Reduce business activities to a minimum (e.g. working with a few select clients)
Consider Centrelink or other options for financial support if needed. Business offsets, grants or hardship payments are sometimes available.

Remember that as a business owner you may have legal obligations to clients such as coaching out their contract, refunding them, putting payments on hold or suspending memberships.

There is also the common courtesy of emailing your clients to let them know that you are taking time off, and to let them know what to expect from you in the interim.

Maybe that’s nothing, or you may continue newsletters, or you may schedule social media posts, podcasts or have a VA do that for you. Just make sure you tell your clients how they can stay connected or when you’ll be back in touch with them.

If you’re highly stressed then it’s likely you’ll be in decision fatigue, so you may find it easiest to discuss a strategy with your business coach or mentor to help you develop a clear plan going forward.

If you’re in Category 3, then your biggest priority will be emotional balance. 

That’s because you may feel motivated to make offers in the heat of the moment, or be super responsive to clients, but then realise you lack the energy or capacity to follow through with an appropriate level of service. 

You actually have the capacity to truly help people right now, but only if you are looking after your own wellbeing and being clear on how your capacity may change from day to day.

Your best approach will probably be to:
  • create a clear schedule of work and non-work activities and stick to it (e.g. a weekly plan)
  • reduce the number of clients you see each week, and set a maximum number of sessions per day
  • pause and reflect on your capacity when a client asks for help rather than just responding  
  • pause and reflect on your capacity when you get an impulse to offer help or run and event, rather than just rushing into action  
  • Automate your marketing activities.
Remember that a successful business is consistent how it shows up. It under-promises and over-delivers in value, not the other way around.

If you run your business in fits and starts, it may damage your reputation. You’re better off to dial down your activities and be consistent with them. 

SUMMARY

Those of us who serve others can fall into the trap of overhelping, overcommitting or overextending ourselves, and burning out.

The most important thing for us all as individuals is to check in with ourselves each day and reflect on how we are holding up, what our capacity is, and to maintain our own physical and mental wellbeing habits. We must do this to meet our own needs and to have the capacity to serve others.

The most important thing for any business - in good times and hard times - to be is consistent. Consistency builds a sense of trust, reliability and professionalism.

In times of stress, I encourage you to reflect on your resilience and make a decision as to what your business approach will be. Decide how long you will do this approach for. (E.g. 3 months? 4 months?) then take the appropriate actions.

You can revise your plan at any time but definitely at the end of your defined time period and get clear on how you’re feeling and what you will do next.

If you need support with your business in stressful times, these resources may help.

Summary of state-by-state stimulus measures

Australian Tax Office information for COVID 19

Business support for sole traders

Small Business NSW (includes info on financial hardship and bank loan deferment)

Business QLD (includes information on economic relief, payroll tax relief,  power bill relief and support facts)

Business Victoria (includes different support options including low cost business mentoring)

Telstra small business support
 
Tips for coping with COVID anxiety (Psychology.org, includes a list of resources)

How to Build a Referral Network with Allied Health Practitioners




Working in an industry where quality and credibility are essential, Health and Wellness Coaches can gain a huge advantage when starting their businesses by networking with allied health practitioners. 

It takes time to build rapport and relationship in allied health, but these specific relationships will help you to build the most meaningful connections.
And if you start building your networks when you start your business, you will more easily build qualified referrals and fill your sales pipeline.

In my local coaching business, I networked extensively with GP’s and involved them in the development of my program approach, and within 2 years was being listed on GP care plans and referred clients on a regular basis.

Let’s take a step back and explore what all this means and involves, so you can start building your own relationships with allied health practitioners.

It Starts with Trust

Even when someone is ready, willing and able to get help with their health and wellbeing, they will generally only buy from someone they know, like and trust.
As a new business owner, you may not yet have that trust and connection, and that’s why a referral network is so important.

Further, consider how much more weight an Allied Health Practitioner’s referral has, compared with a referral from a friend or family member. 
People see medical and health professionals as trustworthy and reliable, and that sentiment transfers to you as a referral partner.

It therefore makes sense to start building Allied Health relationships early on in your business, so you can position your business as credible, professional and reputable.

Referrals Build Referrals

An easy way to get referrals from Allied Health practitioners is to meet and network with them and refer people you know to them. Even if you don’t have any clients, you can become their client, or refer people you know to certain practitioners.

Do this and they will get to know you and will more likely want to reciprocate.

Which local practitioners could you use the service of and refer people to?

Networks Build Collective Knowledge

When you maintain your professional networks and relationships, you enjoy an added benefit of keeping your finger on the pulse with developments in your area, and in the health industry more generally.

For example, I recall a Medicare Local meeting that I attended in my Shire. 

I had the chance to network with Allied Health professionals I knew, meet new practitioners in the area, learn about some of the common problems our sector was facing generally in terms of funding, information sharing gaps and key client issues (some of which I could help with) and, I was able to make a couple of useful contributions to this meeting.

I learned very quickly that these sorts of events were worth attending and helped me to support other practitioners while also building trust in my network and identifying new business opportunities.

In addition, as Allied Health practitioners came to know me better, they understood how I helped people, and could send clients to me that were the right kind of client for my niche with the exact problem I helped to solve.

As they say in marketing, I was getting pre-qualified client referrals who were suited to my program and to my way of working. 

The impact of this was to increase my sales conversion rate such that around 90 - 95% of all enquiries would buy from me.

How to Start Building Your Allied Health Network

Here are five steps to getting started with your Allied Health Network.
1. Get professional business cards printed with contact details and website/social media links (ideally LinkedIn)
2. Develop your professional identity along with a clear, simple elevator pitch-style overview of who you help, what you do, and how you deliver that (see the Coaching Success Accelerator, Unit 1, for a step-by-step process)
3. Visit www.healthdirect.gov.au/Australian-health-services to identify health services in your local area and make a list of those relevant to your services and niche.
4. Decide on how you will approach Allied Health professionals to make contact – for example, would you 
a. send a letter, 
b. phone to request an in person meeting, 
c. book an appointment as a client
d. attend an Allied Health event, or
e. Approach a chronic disease organisation?
5. Start scheduling appointments and reaching out to those professionals to introduce yourself and discuss a referral process that suits you both.  They may have something in place that they use, or you could develop something together.

Summary

Referrals are a great way to start and build your business. 

The credibility and respect attached to Allied Health referrals may be as good or greater than referrals from the general public and, they are likely to be qualified leads.

That means you can convert a higher percentage of enquiries to sales.

Further, you get to keep your finger on the local and industry pulse and help other practitioners, plus identify business opportunities.
What are you waiting for?

It’s time to follow a simple, five-step process to building your referral network so you can general a steady stream of enquiries to fill your programs and sales pipeline.

Personal and Professional Development for Health and Wellness Coaches


When you work as a coach, it’s important that you walk your talk, stay abreast of industry changes, and maintain your currency professional skills.
Your commitment to ongoing personal and professional development shows your commitment to self-improvement, professionalism and professional integrity.Let’s look at some options for personal and professional development.

Personal Development for Coaches

Four main strategies for personal development include:

1. Hiring your own coach
Hiring your own coach means improving your physical or mental habits to further your own personal growth, to deal with change in a healthy way, and/or to achieve new goals.
It also demonstrates that you believe in what you do enough that you’d also buy it yourself.

2. Self-coaching
Self-coaching could include post-session reflections, using thought models, talking to yourself or journaling as part of a pro-active routine. Being proactive with these habits means we are being role models for our clients.

3. Ongoing learning
Coaches are professional communicators, so it makes sense to learn or polish up personal skills that help us to become better communicators.

4. Mentoring
Conversations with mentors can help you to gain wisdom and perspective by learning from someone who has done or is doing what you seek to achieve.

Professional Development for Coaches

Industry bodies are organisations that aim to advance a specific profession by providing guidelines, standards and recognition of a professional’s education and experience. 
While not a formal requirement, Health and Wellness Coaches may choose to be credentialed by either the National Board-Certified Health and Wellness Coaches (NBCHWC) or the International Coaching Federation (ICF).

Whether or not you have membership with an industry body, ongoing education demonstrates your commitment to your profession and your clients.
Coaches who are certified with NBCHWC or ICF must commit to the following professional development requirements; these requirements provide a good guideline around ongoing education needs for non-certified coaches. 

National Board-Certified Health & Wellness Coaches
Coaches who have NBCHWC credentialing are required to re-certify every 3 years by completing 36 hours of continuing education related to health and wellness coaching. 

International Coaching Federation (ICF)
Coaches who have ICF credentialing have specific requirements depending on the level of credentialing they hold. 

For the Associate Certified Coach (ACC) (the basic level), the requirements are:
Receiving 10 hours of Mentor Coaching over a minimum of three months
At least 40 hours of Continuing Coach Education (CCE) completed in the three years since the initial award of your credential or since your last credential renewal
Mentoring involves coaching with feedback in a safe and collaborative way, to identify strengths and areas for improvement. It is highly recommended for coaches who have no means of obtaining feedback on their coaching skills and techniques.

Summary

If you work the field of personal development, then it’s essential that you walk your talk. 

Ongoing personal and professional demonstrate your commitment to your craft, your desire to grow as a person and a coach, and a means of maintaining currency and standards in the industry. 
A weekly personal routine is a mainstay for health and wellness coaches. Professionally, 10 - 15 hours of formal training plus additional mentoring (3 – 5 hours) per year is a valuable for increasing a coach’s capacity and skill. 


Coach Profile: Wendy Trevarthen


One of our coaching graduates who is making real headway is Wendy Trevarthen, from Healthy Options Now.

Wendy is a nurse and has since attained several other qualifications to move into the wellness space and enhance her service offering.
Wendy's qualifications:  Bachelor of Health Science (Nursing), Post Graduate Certificate in Cancer Nursing, Certificate 4 Personal Training, Level 3 Wellness Coaching WCA.


What is your business all about?

I enable MidLifers to find their Mojo by gaining clarity around their mindset, nutrition and movement. 
Having worked in nursing for many years, I saw numerous women who were busy at work and supporting others, then reaching midlife and realising that they needed to make more time for their own health and wellbeing.
A lot of changes happen at this stage in life. We question what we want and we start looking ahead to work out how to deal with the health challenges that may come up.
I love working with people in this area as we really ‘get’ each other and I enjoy helping these people to set and achieve goals that boost their physical and mental health.

Getting Started in Business

I had a pre-existing personal training and group fitness business prior to finishing my level 3 coaching course. I entered the level 2 course as a CPD requirement for my Certificate 4 in Fitness, and found it complemented my nursing career so well that I wanted to go on to do Level 3, mid 2017.
While I was doing my Level 3 Coaching, I also completed the Passion to Profit course (WCA), as I wanted to learn more about expanding my business and setting up systems and processes. 
The course was invaluable and I had to review everything that I had done to date. I am still referring to the work done during this course.
I have also now authored my first book “MidLife Mojo. You are 50, Cut the Crap” and have enlisted other business mentors, and networked widely both face to face and online.
After completing Level 3, I got engagement from my existing clients and offered them a 1:1 package following on from their fitness goals. From there word of mouth referrals came through, and I improved my profile through social media, and stayed connected with my local community groups. 
I also joined with local Networking groups, commenced public speaking last year following the publication of my first book, and have recently been interviewed on radio. 
I know compliment my 1:1 session with an 8-week program, which I am looking to move online this year. 

My Niche

MidLifers particularly busy women, (45-60, or biologically equivalent) who are having challenges with their health, or they perceived that their future health may be compromised with the lifestyle they are leading at present. 
I love working with this group, as I relate well with them, and seem to ‘talk’ their language. 
Having survived many of the issues that they are living, they trust me, and open up more easily about themselves. I get a fantastic sense of pride when they achieve their predetermined goals, and also when they accomplish new ones along the way as a by-product of their work.

Start-up Challenges

The main challenge was facing my own fears around being confident with my coaching skills. 
Even though I had been nursing for over 25 years, I found a vast difference to teaching someone about health conditions and treatment to coaching them towards being self-empowered to take control of their own destiny. 
I am a great believer myself in following someone who knows and lives their talk, and for me I have always found it easy to become distracted with my own health goals. Staying accountable for myself has been one of the stumbling blocks that I have had to work through, in order to maintain trust with my clients. 
Going through this process was hard. I felt vulnerable, and also felt that I had to shift this vulnerability emotion into focussing on the client’s pain points, and helping them achieve their goals, and not my own. 
I get great energy from helping others and seeing their successes.  The energy from this experience is what I aim for, to see the clients’ self-confidence soar, and the expressions on their faces when we reflect on their journey and see how far they have come.  

How my business has grown

My business is currently shifting from 1:1 to a mixture of 1:1 and 1:many with online strategies. 
My clients fed back to me that they wanted a more time efficient way of receiving coaching, and within this online world, they suggested to me to move into this reality. So, this is what I am doing at present. 
Exploring the different ways that this can be done is fun, and expands the funnel where location is no longer a restriction. 
I expect this to take a fair bit of preparation work, and my expectations are that I need to convey a point of difference out there to my unique clients. 
I feel that once that this is done, my time freedom will be a greater, and that once it is set up, that it will be relatively straight forward to review and update. 
My clients often achieve far greater outcomes than what they come into the sessions expecting. It’s the confidence, and side health issues that improve as a result. It affects their lives by having a domino effect on their immediate family and close circle of friends. They report that they have a ripple effect of influence around them. 

My 3 big lessons

In the last 4 years I have learned how listen more, to myself, to my clients and to my business mentors and colleagues. 
What I think my clients need does necessarily equate to what their pain points are, and their best journey forward. 
I picked my business name in the beginning as Healthy Options Now, and this has been so appropriate, as it fosters a sense of making healthier options, today, not tomorrow, not next week, but today. I have not needed to change this as it is still relevant. 

Final Thoughts

Wendy is a determined person and I am enjoying seeing Wendy’s success as a result of her consistent online presence.
Like many of our other graduate coaches, Wendy has some traits that have helped her to succeed:

1. Wendy is persistent
Wendy has simply worked out what to do, and consistently showed up to do the work. That applies to everything she’s done, from study, to learning about business, to developing an online presence, to writing her book. Persistence pays; Wendy is becoming known, liked and trusted.

2. She is honest
If you’ve ever spoken with Wendy, you’ll know that she is honest with others and with herself. Honesty is a great trait for an entrepreneur to have; it conveys authenticity and garners respect.

3. She has been willing to ask for help.
At every step of the way, Wendy has sought help to learn how to do certain things in her business and marketing. This has helped her to walk a straight line from graduation to a growing business, without wasting time and energy along the way.

Wendy is an inspiration and an emerging leader in the health and wellness coaching industry.

To learn more about Wendy or connect with her on social media, visit her:

Coach Profile: Shreen El Masry



Shreen El Masry, from Be You Be Free in Sydney.
Shreen started her business as a personal trainer and has since attained several other qualifications to enhance her service offering.
Qualifications: Graduate Certificate in Wellness, Certified Intuitive Eating Counsellor, Wellness Coaching Level 1, 2 and 3, Cert III and IV in Personal Training, Bootcamp Instructor, Punchfit Trainer Level 1.

What is your business all about?

I believe that all women have the right to feel good about themselves no matter what shape and size they are. Our self-worth should not be based on the way we look, or what we weigh, and we shouldn’t have to feel this way. 
I am so passionate in helping women break free from the dieting cycle so they can spend their time on the things that matter to them the most and live their lives to the fullest. 
The core of my work is to help women build confidence and trust in their eating, make peace with food and their bodies, have fun with exercise and create a realistic and balanced approach to their wellbeing in a supportive and comfortable community.

Getting Started in Business 

My business was already running before completing Level 3 coaching course with Wellness Coaching Australia. 
The skills I learnt from level 3 enabled me to target my niche and develop my coaching skills so I could help people find their own process to create wellness.
I undertook a marketing course and Wellness Coaching Australia business courses with Melanie to narrow down my niche. As a result, I rewrote all my ad copy and my target persona and got really clear on exactly who I was helping, and with what.

My Niche

My target market is women between 25-40. 
They have hit ‘diet rock bottom’ and they struggle with body image and self-esteem. They want to heal their relationship with food and their body. 
I have been through this struggle myself, which made me the person I am today, and now all I want to do is help others and to be a role model to them through my own journey.

Start-up Challenges

There were so many challenges in the beginning! 
One of the main ones was not being specific enough with my target audience and marketing. It took me a while to clear on my messaging and as a result, I ended up taking on clients that didn’t quite fit my values.
Having said that, I see every challenge as an opportunity to grow and learn. My business would not be what it is today without those challenges and for that I grateful. 
What got me through was my determination and passion.

How my business has grown

These days, things are much better and easier. I am very clear on my marketing, messaging and values. 
I am attracting the rights sorts of clients and we connect well. They are getting the meaningful results they want. I love my work!
One important pillar of my business has been creating community – a supportive and comfortable environment where they can share their challenges and wins. 
Their results are extremely gratifying,
After working with me, my clients are able to go out for and enjoy dinner and cocktails with friends without the sense of nagging guilt that they used to have.  
They can look in the mirror and like what they see.
They have a newfound respect for themselves and they feel confident in their body. 
All of these results are possible because they’ve done the work required to heal their relationship with food and exercise and to find realistic ways to manage these areas without judgement or guilt.

My 3 big lessons

The three biggest lessons I have learned about starting my business are:
- Get clear on your marketing and messaging. It is what you need to get right to attract the right clients.
- See every mistake as an opportunity to learn and grow.
- Take a break! Time out and self-care is an important part of renewing your enthusiasm for your business because it allows you to stand back and see the bigger picture.

Final Thoughts

I have really enjoyed working with Shreen through her study with Wellness Coaching Australia and seeing her personal growth and confidence increase as she has gone through this journey.

Like many of our other graduate coaches, Shreen has some traits that have helped her to succeed:

1. Shreen is persistent
She has had the ‘stickability’ to keep going, even when she has felt confused or stuck, and the patience to know that marketing is a longer term game.

2. She has courage
Shreen has had the courage to liaise with her ideal clients to seek their feedback and opinions, thoughts and needs. This means she’s developed a client-centred business. 
She’s also had the courage to try different things and not give up when something didn’t work.

3. She has been willing to ask for help.
Shreen has recognised the importance of investing in business and marketing knowledge and to get help with the areas that would help her to add coaching to her existing business, and pivot slightly in her approach and messaging.

To learn more about Shreen or connect with her on social media, visit:

Her Website: http://beyoubefree.com.au/
Instagram: https://www.instagram.com/beyoubefreecoogee/
Facebook: https://www.facebook.com/beyoubefree.com.au/
Pinterest: https://www.pinterest.com.au/beyoubefreecoogee/


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